BFJ Planning prepared the transportation element of the University at Buffalo 2020 Master Plan. The key issues of the 2020 Master Plan are the redesign of the North campus to make it more pedestrian friendly and sustainable, circulation improvements for the South Campus, and the development of the downtown campus. A major part of BFJ’s involvement was to improve the transit connections among the three campuses and to implement an aggressive Transportation Demand Management (TDM) Program. BFJ met several times with the University stakeholders, local institutions, and community groups to develop the TDM programs. Various levels of TDM strategies were translated into parking and traffic generation gains.